New Product Innovation

Market Opportunity Assessment

• For example:
• There is a mandate to launch a new product and the size of the prize is not clear
• There is an idea for a new product or line extension launch which needs to be validated
• Subsidiaries in other countries have a product that performs well, is this an opportunity in Canada?

Identification or validation of a target consumer

• For example:
• A new product will be launched and the target needs to be identified
• There is a hypothesis of who the target should be but it needs to be validated and confirmed
• The target is too specific, in order to make it a mainstream product, the target needs to be broadened.

Development of Effective Positioning Statements

• For example:
• Identify the best way to position the product
• The positioning statement of the product needs to be clear for differentiation from the competition
• Consumers need to be made aware of the targeted application of the product

If you have requirements not listed here, please contact us to discuss your specific needs.